Admissions Marketing Materials
Scope and Contents
This collection contains materials that relate to the recruitment and enrollment of students to Butler University from 1988 to 2012. The bulk of this collection is publicity flyers, brochures for Butler in general and the specific colleges, and other promotional marketing materials that would have been sent out to prospective and admitted students. In addition to promotional materials, there are also multiple application forms for Butler. This collection also includes two plans/reports involving admission marketing and enrollment. There are also multiple photographs from an overnight Admissions event from 1988.
Dates
- Creation: 1988 - 2012
Creator
- Butler University. Office of Admissions (Organization)
- Butler University. Marketing and Communications (Organization)
Conditions Governing Access
Collection is open for research.
Conditions Governing Use
Copyright restrictions apply.
Historical Note
The Butler University Marketing and Communication, formerly Marketing and Publications/Promotions, is tasked with creating and maintaining Butler University’s brand. This brand is sustained by this department that it uses Butler’s stories and other creative exercises to find innovative and new ways to increase awareness of Butler University and share with the rest of the world. Marketing and Communication have formed this brand by involving prospective students, prospective parents, alumni, current students, faculty, and staff.
Extent
1.67 Linear Feet (4 boxes)
Language of Materials
English
Abstract
This collection contains materials relating to the recruiting and enrollment of students to Butler University.
Arrangement
This collection is arranged in one series.
Immediate Source of Acquisition
Many of the objects are labeled with “Received from Marketing and Promotions/Publications” along with that date of donation. It seems that this department is responsible for why most of the material was donated to the University Archives despite all the material relating to admissions. The Office of Admissions is included in the creator(s) since this is the material that they sent out to prospective students.
Bibliography
Butler University. “Butler’s Brand,” September 24, 2021. https://www.butler.edu/marketing/brand/.
- Title
- Guide to the Admissions Marketing Materials
- Author
- By Maya Sharon, July 2024
- Date
- 2024
- Description rules
- Describing Archives: A Content Standard
- Language of description
- English
- Script of description
- Latin
Repository Details
Part of the Butler University Special Collections and University Archives Repository
4600 Sunset Avenue
Irwin Library 345
Indianapolis Indiana 46208 United States
specialcollections@butler.edu