Marketing and Communications Materials
Scope and Contents
This collection contains marketing and university communications materials for various administrative and academic offices. The material within this collection ranges from memorandums, letters, greeting cards, posters, flyers, brochures, pamphlets, newsclips, photographs, and various forms. These materials come from various departments and offices either for internal use or sent out to students for events related to the University.
Dates
- Creation: 1953 - 2018
- Creation: Majority of material found within 1980 - 2012
Creator
- Butler University. Marketing and Communications (Organization)
Conditions Governing Access
Collection is open for research.
Conditions Governing Use
Copyright restrictions apply.
Historical Note
Butler’s Marketing and Communications division works with others within the university to create whatever is needed to help meet their marketing and communication goals, from a brochure to a marketing plan. A large part of Butler’s Marketing and Communications department (previously known as Publications, Promotions, and/or Print Marketing) is to develop and maintain Butler University’s reputation and brand. Marketing and Communications works with many other departments but largely focuses on the most strategic areas. These areas are Advancement Marketing, Athletics Marketing, Arts/Events Marketing, Brand Marketing, and Enrollment Marketing.
Extent
3.75 Linear Feet (9 boxes)
Language of Materials
English
Abstract
The collection contains marketing and communications materials produced for various Butler University administrative and academic offices from 1953-2018, with the bulk of the materials spanning from 1980-2012.
Arrangement
This is an unprocessed collection. Any arrangement reflects either a pre-existing order from the records’ creator or preliminary sorting performed by staff.
Immediate Source of Acquisition
The bulk of this collection was transferred by Butler’s Marketing and Communcations (also known as Marketing and Publications, Marketing and Promotions, and Print Marketing)
Bibliography
Genre / Form
Topical
- Title
- Guide to the Marketing and Communications Materials
- Author
- By Maya Sharon, February 2025
- Date
- 2025
- Description rules
- Describing Archives: A Content Standard
- Language of description
- English
- Script of description
- Latin
Repository Details
Part of the Butler University Special Collections and University Archives Repository
4600 Sunset Avenue
Irwin Library 345
Indianapolis Indiana 46208 United States
specialcollections@butler.edu